SHARING STORIES OF DESIGN ACROSS ALL MEDIA
THANK YOU FOR JOINING US
Thank you to everyone who joined us for making the 2018 VMA Design Conference a huge success!
We’ll have photos, videos, and presentations posted to the website soon…
Looking forward to seeing you all next year!
PLEASE NOTE THERE ARE ONLY TWO ENTRANCES AVAILABLE BEFORE 10AM
835 Market Street (Between Timberland and Walgreens)
Take elevators to Level 4 and walk across the Dome. Bespoke Events is located on the right.
846 Mission Street (Bloomingdale’s Entrance)
Take elevators to Level 5 and walk across movie theatre lobby. Escalators to Level 4 will take you to Bepsoke Events on the left.
Visual Media Alliance presents a full-day conference featuring stories of design across all media held during the 2018 San Francisco Design Week. Come and be inspired by creative thinkers featuring fascinating speakers, exhibitors, and industry experts.
How do you tell your story? What are story formulas? How can you unlock their power to fuel brands, build better user experiences and elevate your conversation with prospective clients? If people don’t buy what you do, but why you do it, how are you leveraging your story, and what makes you unique, when presenting your work online or in person? After a decade of teaching sequential design, Chris has discovered the secret structure of facilitating strategy, personal branding and tribal marketing through story. Become a better storyteller of your brand and help your clients find their story.
We can’t tell you how many times we’ve been asked, ‘So, branding—what’s that, like, designing logos or something?’ Well, yes and no. Actually, more no and no these days. See, way back when, what you looked like and how quickly people recognized you was basically what branding entailed. Back then, studios like ours dedicated their energies to crafting brands the way ranchers once forged them—for searing their mark on the cattle (AKA consumers) that belonged to them. Thankfully, those days are gone. Long gone. Good riddance.
Anyway, this is the story of how we went from old-school, identity-focused design agency to straight-up strategic consultancy—focused more on how companies act than how they look. Along the way, we’ve learned our fair share about what works, what scares the bejesus out of clients, and how to work with them to get to know their customers better (and do them a solid every now and again). Think of it as a little walk through 13 years of instructive failures and successes we can rarely take credit for.
From the moment we are born we are hardwired to understand our world and explore it through our senses. We are able to touch, see, hear and feel what’s around us. In addition at some point in our lives most of us have learned how to use computers and have been trained to understand the rules that govern their world. These two worlds have coexisted for a long time but are now getting closer to each other via new technologies.
In this talk Claudio will share some of the bits and pieces that are inspiring the team at Microsoft to develop Fluent Design, to make technology more accessible, easier to digest and closer to our understanding of the world.
From delight to depressing, emotion is often thought of as a byproduct of design, rather than the driver of a great experience. But, emotion is a critical new dimension of design – one that should be governed by ethics. While designers continue to think about functionality and the way things look, there should be more discussion around the emotions that these products create, our approach to capturing them, and our responsibility to protect users.
What is “Tech-Neck?”
Designing stickers requires an awareness of visual communication, character design, and linguistic trends. Learn about the process Google uses to create stickers, the tiny illustrations that convey a distinct moment of feeling in digital messaging apps.
Pick up your boxed lunch and beverage of choice provided by Bi-Rite Catering and meet with our exhibitors.
Stuck in a tri-fold funk? Well, you won’t be for long. Get fresh ideas for your upcoming campaigns as the industry’s own “folding celebrity” shares unique and effective solutions from her extensive (and coveted) print sample library. This highly visual and inspiring presentation is filled with print “eye candy” for marketers who operate on either end of the budget spectrum.
By pushing lo-fi experiences—like print—to their extreme, we can connect with invisible forces greater than ourselves like light, time, space, and sound. Kelli will demonstrate how unassuming materials like paper can be investigated to find new possibilities hiding in plain view (and be used to surprise and inspire an audience).
All the weight you carry.
Science, in the popular imagination, is about finding answers to questions. Scientists make discoveries, develop theories, and deliver those discoveries and theories to neutral audiences with an interest in the truth as backed up by science. Well-designed data visualization (dataviz), by contrast, can invite more questions than it answers. It has the particular quality of allowing its viewers, users and makers the ability to generate new kinds of questions, and to put them in a better place to answer those questions. By the creation of objects to think with, dataviz opens up landscapes of possibility for discussion and inquiry that can help scientists to both do their work and better communicate their work to broader audiences.
The focus of dataviz can be understood to exist along a spectrum of abstraction, from facts at the most concrete end, to wisdom, knowledge, and even vision as the most aspirational place for dataviz to work. Each of these kinds of work requires a different approach. Through our client-facing and research practice at Stamen, we engage in multiple kinds of dataviz approaches across this spectrum. Much of this work is done for and with scientists across a broad range of fields, from metagenomics to an atlas of human emotions.
This talk will illustrate and examine examples from multiple points along the rich and varied possibility space that opens up when science and dataviz work together.
When it comes to communication and visual interfaces, what you lose in detail, you can gain in power. This can be a difficult notion for the scientific mind to navigate. Well-designed dataviz can help find ways for scientists to navigate the multiple competing interests and priorities inherent in both communication to non-scientists and exploratory data-rich interfaces.
Designers are problem solvers. The birth of each new technology – from pen to press to pixel, have all have presented designers with new opportunities and challenges. Digital interactive storytelling has created new and interesting problems for designers. Increasingly smaller screens have created a whole new set of challenges. What happens when interactivity increases but the screen goes away?
Increasingly users will have to navigate information using fewer or no visual cues and rely solely on voiced input. Graphic and visual designers have been working to solve problems in menu design, navigation, information hierarchy for years. It is designers who will solve these new problems.
Digital Assistants, hands free interactivity, and voice driven technologies are poised to grow at an exponential rate. Alexa, Siri, Google Home, Cortana, are just the start of an avalanche of experiences that need good design. In this talk we’ll explore the opportunities and challenges of designing for voice and auditory experiences.
Taking a sabbatical may seem impossible or improbable, an easy dream for someone with more resources in place than you may have. It is more possible than you think. Marina Joyce shares her experience of a 42 day, 9,600 mile sabbatical after more than twenty years of working with no more than two weeks off at a time and how she found her (lost) self, covered in dust, and changed direction.
Social media is much more likely to introduce someone to a website, product, or idea for the first time. But for some reason, in the design world, it seems that making Facebook or other social posts is the very last thing a company asks for and the designer develops. Why? This humorous, but thought provoking anecdotal look through a social media strategist’s eyes will touch on the evolution of social media, difference between designing social media content and campaigns that really work or really fail, how to create/design posts that not only grabs people’s attention, but makes the audience want to take action, and how creating/testing social content can revolutionize the way you design and provide answers on what designs will have the most impact for your client’s audience.
Mark Schwartz, Founder of Social Media Trackers will be speaking about “What Makes Me Click” a humorous, but thought provoking anecdotal look through a social media strategist’s eyes, including:
Exercises on how to prevent tech neck syndrome.
Something as simple as a clean logo or a well-designed website can give a nonprofit the necessary look to boost their profile or help people in need find their services and programs. However, they rarely have the funds to devote to branding and design. There are a lot of opportunities to help non-profits while developing your design skills and building out your portfolio by supporting good work with good design. In this session, 2017 Adobe Creative Resident, designer, and social entrepreneur Jessica Bellamy will help you navigate non-profit relationships and community design work, while giving you the strategies necessary to gain paying nonprofit clients in the future.
Do you have burning questions to ask? This is your chance. All of our speakers will be on stage to answer the questions you may have.
Continue networking and meet our exhibitors.
Past Conferences: 2017 Storyboard • 2016 re:think
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Barbara Silverman2018-06-28 14:59:482018-06-28 14:59:48Congratulations Lauren
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Barbara Silverman2018-06-13 15:27:032018-06-13 15:27:03sex and the city anniversary poster celebrates carrie's 69 most memorable looks
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Barbara Silverman2018-06-13 09:47:082018-06-13 09:47:15Adobe Revives Fonts from Legendary Bauhaus Design MastersGet your tickets early! There are limited quantities for each tier. Our event sold out last year and this year we expect the same. Tickets include access to all talks, exhibits, networking opportunities, a boxed lunch, and excellent raffle prizes.
ABOUT BESPOKE
Bespoke is a trifecta of coworking, demo, and event spaces strategically located at Westfield San Francisco in the epicenter of downtown, where tech and retail marketplaces converge.
ADDRESS
Westfield San Francisco Centre
845 Market Street, San Francisco
Level 4 / Under The Dome
bespokesf.co
ENTRANCE BEFORE 10AM
835 Market Street (Between Timberland and Walgreens)
Take elevators to Level 4 and walk across the Dome. Bespoke Events is located on the right.
846 Mission Street (Bloomingdale’s Entrance)
Take elevators to Level 5 and walk across movie theatre lobby. Escalators to Level 4 will take you to Bepsoke Events on the left.
TRANSPORT
Parking: 5th and Mission Street Garage ($34/day)
BART/MUNI: Powell Station for BART or MUNI lines F, J, K, L, M, N, and T
MUNI Metro Bus: Bus lines No. 5, 6, 7, 9, 21, 31, and 66, exit at 5th and Market
AMTRAK: Amtrak offers bus pick-up and drop-off from the station in Emeryville directly to the Centre. Look for the Amtrak sign on Market Street in front of American Eagle Outfitters
BIKE: Secure bicycle parking is available at the 5th and Mission Yerba Buena Garage
Additional info here.
