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re:think 2016 is a forward-thinking design conference that explores the question of what it means to be a designer today, connecting new ideas with the tried-and-true.

Apple Watch

donated by:

The Creative Group

Moleskine Digital Drawing Set

donated by:

Bay Digital

Canon Digital Camera

Thank you Canon

Digital Pencil

complements of The Parks Group

When you visit Spectraflow Inc. Color Workflow Solutions you can enter to win a Wacom Bamboo Spark with Gadget Pocket

ABOUT RE:THINK 2016

INTRIGUING SPEAKERS

Our highly esteemed panel of speakers will divulge innovative ideas and insightful information. View Speakers

BRILLIANT IDEAS

re:think 2016 is an official event of San Francisco Design Week held on June 4-12 that can’t be missed. View Sessions

POWER OF NETWORKING

Meet and mingle with vendors and industry pros to discover to make your next project come to life.

SPEAKERS

REGISTER

Don’t miss out. Register today for the conference that taps into both sides of your creative brain!

  •  
  • $199
  • Full day AND Cheese or Font-due Evening Party
  • Conference with back-to-back inspirational speakers
  • VMA Showcase Awards Luncheon
  • Evening party with hors d’oeuvers + refreshments
  • Networking and prizes
  • Exhibitors
  •  
  • $10
  • Cheese or Font-due Evening Party
  • Evening party with hors d’oeuvers + refreshments
  • Networking and prizes
  • Exhibitors
  • Networking and prizes
  • Exhibitors

CONFERENCE SESSIONS

Timeless Principles of Good Design: Fitness, Firmness, Delight

Speaker: Carolina de Bartolo, 101 Editions
About 2000 years ago, the Roman architect Vitruvius outlined three principles of good design: fitness, firmness, and delight. Today these are often translated as useful, usable and desirable. As “good design” is more and more frequently regarded as essential to any successful business endeavor, more people than ever are asking, “What is good design?” No matter which words we use, these ancient principles provide a timeless framework for answering that question and evaluating all design, universally and forever.

User Experience of Food Through Design

Speaker: Dava Guthmiller, Noise 13 Design
In any brand experience, you need to be aware of the full user experience. The message and feeling of a brand needs to work within the whole system for maximum benefit. In this discussion, you’ll explore the customer journey through the lens of shopping, eating, events, and travel to see how the user’s experience of food could be rethought and better designed. Panel will include representatives for: Bi-Rite Market, Get Gone Traveler, IDEO’s FOOD studio, CUESA, and DPEM.

Using Design as a Floatation Device

Speaker: Mark Holmes, Google
Mark has been riding the waves of Silicon Valley innovation for the last 25 years—from the booms of desktop publishing, dot.coms and the CD-ROM, to console, PC & mobile gaming, to feature CG animation and Internet search. Chronicling a professional history at the crossroads of technology and art, Mark will shed light on working in the information and entertainment fields, and stress how the best floatation device for riding out the ceaseless churning of technological innovation is the never-ending need for good design.

Design Thinking & Self-Development in Professional Practice

Speaker: Linda “Elle” Yaven, ELLEVATE
Design thinking is a positive change methodology in use by innovative organizations. Does it also develop well-being in professional/personal life? Elle will show you why the answer is yes. At the core of this discipline is creating awareness of our everyday communication habits as an intra/entrepreneur, managing up down or sideways or in collaboration. The presentation will provide an inquiry into effective, generative communication and poses an answer to the question “How do I bring out my best and the best in others?”. Self-mastery requires a community of practice.

Finding and Keeping Top Creative Talent

Speaker: Megan Slabinski, The Creative Group
Are you ready to move your business forward? Join Megan to learn about the latest workplace trends affecting small and large companies’ efforts to recruit the best creative talent. Whether you are looking to hire new staff for your organization or retain star performers, these are important employment trends to keep on your radar. Based on research for The Creative Group’s 2016 Salary Guide and Creative Team of the Future program, you’ll find out what positions and skills employers are willing to pay a premium for. You’ll also discover strategies for overcoming common workplace challenges, what it means to be, or have, an indispensable team member, and methods of recruiting and retaining hard-to-find creative talent.

Bringing Your Brand Values to Life Through Creative Work

Speaker: Kristy Cameron, Starbucks Global Creative
A brand book lies at the heart of every strong company. Learn how Starbucks’ core brand beliefs acted as the guiding principles when developing the creative expression of their Global Brand Book. You’ll get a peek into the thoughts that shaped the work and learn how brand tools add meaningful value. You’ll also get a glimpse of how to inspire creative thinking above and beyond the do’s and don’ts of a company’s logo.

Haptic Brain, Haptic Brand

Speaker: Daniel Dejan, Sappi North America
Daniel looks at communications through the lens of neuroscience, exploring how media shapes the brain, and consequently the way a brand is perceived. He examines haptics—the study of how what we touch shapes what we feel—and the science behind why our haptic brains respond so well to haptic brands. You’ll explore case studies from three world-renowned brands that highlight the communicative power of touch in action.

“Paper matters for brands that matter. Expert insights show why marketing professionals and the publishers of high-end magazines and direct mail pieces rely on paper as a key ingredient of the brand experience. They recognize, as we do, that consumers are wired to interact with paper like no other medium.”

The Myth That is Inspiration

Speaker: Tanner Christensen, Facebook
One of the most prevalent myths in the creative industry today is that inspiration is crucial for having big ideas. We waste a remarkable number of hours each day waiting for inspiration to strike. The truth is the pursuit of inspiration can be a way to feel productive without actually producing anything. In this session, Tanner shows us that what we need isn’t inspiration, but rather momentum. And that the best way to get momentum is to move something—a pen across a page, your feet out the door, or something more.

Point/Counterpoint: Has “Design” Changed?

Speaker: Michael Osborne, Michael Osborne Design
The legendary Michael Osborne will go head-to-head with the up-and-coming millennial designer Jared Enrondu. This will be an opportunity to compare notes: What does it mean to be a designer today? Have expectations changed? Is the job much different from what it once was? The audience is invited to participate in what has potential to become a rather heated discussion.

The Philosophy of Good Design (and Why Your Work is Critically Important)

Speaker: Jen Tank, Huge
Designers today consistently hear the mantra “design can change the world.” But it can be hard to feel like you’re doing anything important when you’re in the thick of it—in that fifth round of feedback, still arguing for the simpler layout, or the more elegant color palette. In this talk you’ll rethink Plato’s 2,400-year-old idea on the importance of beauty and the role of the designer to remember why we do what we do.


Speaker Panel: Q&A

All Speakers!
Still have some burning questions about your life in design? We will close out the day by bringing back many of the speakers as we consider the day’s wisdoms and tie up the loose ends. Have your questions ready for this open forum!

Immoderate Moderation

Speaker: Steve Decker, Zooka Creative
Steve will moderate the day. That’s not to say he will keep it moderate—anything but. An experienced and persuasive public speaker, he’ll keep the energy flowing and the inspiration growing. If you’ve ever heard Steve present, as he has many times before, you know you are in for a treat.

SCHEDULE

10:50AM – 11:05AM
o
Break
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12:15 – 1:45PM
Lunch and VMA Showcase Awards Reception
o
2:45PM – 3:00PM
Break
o
3:00PM – 5:00PM

Sessions

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5:00PM – 7:00PM

Cheese or Font-due Evening Party begins!

  • SPONSORED BY: COMMERCE PRINTING, SPICERS PAPER, RODS AND CONES, AND WATERMARK PRESS

EXHIBITORS

 
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BLOG

Come Together
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Come together

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Newly invented media do not replace old ones, but simply converge…

PARTNERS

Thank you to our partners for making this event possible.

 
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LOCATION

re:think 2016 is held at The Midway in the Dogpatch district in San Francisco during SF Design Week. The main entrance for this event is on Illinois, between Marin & Cesar Chavez. Please visit themidwaysf.com for more information about the venue.

THE MIDWAY ADDRESS900 Marin Street
San Francisco, CA 94124Main Entrance by Marin St. & Illinois St.Easy access on the T-Line.

PARKING AND TRANSPORTATION OPTIONS KT Muni Line stop at Marin St. & 3rd St. or 91 Bus stop at Marin St. & 3rd St.
Uber/Lyft  -  drop off address: 1050 Illinois St. 94124
PrePaid Parking at Pier 80, three blocks from the venue. Round trip shuttle service is available to the venue. Cost is $15 and must be purchased online.
Street parking available around venue but please be aware of city posted restrictions
Copyright © 2015-2016 VMA Design Conference