Entries by evan

Call for Exhibitors

Come and meet creatives and showcase your products/services at the VMA Design Conference 2017: Storyboard – Stories of Design Across All Media. Contact Jim Frey at jfrey@vma.bz or 415.489.7615 for details on exhibiting or view the Exhibitor Sales Sheet here. This year’s conference is held at Bespoke in the heart of Downtown San Francisco on June 14, […]

Science Explains Why Some Ideas Flop While Others Flourish

High-impact work is the result of mixing conventional ideas with a touch of novel ones. BY TANNER CHRISTENSEN Product designer, Facebook@tannerc . IMAGE: Getty Images Why do some ideas flourish while others dwindle and fade? Even in creative environments where ideas are touted as being valuable yet volatile and in need of nurturing they are often rejected on a […]

Neuroscience Shorts 1: Introducing Haptics

Did you know that more than half the brain is devoted to processing sensory experience, and much of that sensory receptivity focuses on touch? The brain, a 3-lb wet computer, is constantly processing incoming data from the senses. And like all good computers, the brain consumes more than one fourth of the body’s energy resources. […]

The Future History of Graphic Design

When pondering the beginnings of what we now call graphic design we seem to focus strongly on its impact over the past century. Yet, this type of communication dates back to the dawn of mankind. In truth, graphic design is really about visual mass communication. When taken at its most basic principles, the impressions that […]

Paul Rand, Icon of Icons

As a consummate designer, one of Paul Rand’s initial projects consisted of re-designing himself into a marketable commodity. He was initially born to the name Peretz Rosenbaum in Brooklyn, New York, and went on to study at the Pratt Institute, Parsons School of Design, and the Art Students League during his mid teens to early […]

How to Make a Design Conference Happen

So, what’s new about that? It’s been done before – no? Perhaps you’ve done one yourself. Or a wedding? A Bar Mitzvah? They aren’t exactly the same but there are quite a few similar considerations along with their divergent purposes. Unlike a wedding where you may be more concerned about having too many positive responses […]

For the Love of Gray

By: Dava Guthmiller Those who know me, know my love of the color gray. Warm or cool, inviting or forbidding, modern and vintage. Gray, in all its nuances, is spectacular in that it can work with any skin tone, it looks amazing in every room of the house, and it complements almost any other color. […]

Pre-Register for a Chance to Win a Full-Day Pass

Register before February 1, 2016 and you will receive: • Complimentary entrance into the evening’s networking and exhibitor event (a $25 value!) • Automatically entered into a drawing for a FULL DAY CONFERENCE PASS (a $199 value!) Winner will be announced February 14, 2016