It takes time for success.

by Peleg Top

I have one major pet peeve in life – people who waste my time.

You see, time is the most valuable thing I have. More valuable than money. I will never get back lost or wasted time, but I can always make more money. Every minute of my life is a precious one and I am the kind of person who likes to make the most out of life, so I treat my time with honor and respect.

Arriving late is a way of saying that your own time is more valuable than the time of the person who is waiting for you.

Time is a valuable gift, and if someone throws your gift away, why would you want to keep giving them more gifts?

I used to have friends who would joke about the way I manage my time. They would call me “anal retentive” or “rigid”. Those people aren’t my friends anymore. That’s because the way they treat time in their life is in a loose, unconscious way. They would constantly be late for our dates with lame excuses and often forget we made plans, resulting in needing to reschedule at the last minute. After a while, that type of behavior became exhausting and eventually those friendships faded away into obscurity.

Integrity and respect are the two most important values I look for in my relationships, both personal and professional. The way a person treats time will be a direct reflection of the level of integrity they live in, as well as a way to recognize how present, conscious, and dependable they are.

When you study the common traits of successful people, you’ll discover one thing in common – they have all mastered managing how they treat time. They manage themselves and their relationship with time in a way that’s respectful.

Successful people make conscious choices every day as to how and with whom they want to spend their time. They actually take the time to think about time. They know when to say no, they keep their word, and when life happens (and it always will) and they aren’t able to, they will still honor their word in a way that respects the relationship.

Mutual respect must exist in any healthy relationship. Time is a way to measure the level of respect that exists between people. Respect is like air. When it’s gone, it’s the first thing you will notice.

My most successful, long term and healthy relationships all have deep mutual respect as well as a mutual understanding that the way we treat the time inside of the relationship is a reflection of the respect we have for each other.

I know that I am part of a small group of people who think and live this way. I know this because people are often surprised when I show up on time or when I meet a deadline. We’ve become a culture that lives in such a fast paced way that being late has become the norm.

Being on time goes beyond my relationship with others. It also is a big part of maintaining a healthy and fulfilled lifestyle. The way I manage time with myself is key to my happiness and well being. I create time that is dedicated to the basic things I value (and need) in life, like exercise, meditation, meals, and sleep. This forces me to be diligent with what I say yes and no to. I make choices of how I spend my time according to what I value.

“I don’t have the time for…” is a poor excuse for not taking ownership of your life. It is victim thinking. It may feel like you don’t have the time to devote to things you want and yet I bet you find yourself wasting precious time watching mind numbing TV or scrolling the Facebook feed.

We all have the same twenty four hours in a day. How you choose to spend them will determine the quality of your life.

Over the years of coaching creative people, I learned that they have a different relationship with time according to their personality type. They have their own time consciousness because they perceive reality differently. They are, after all, artists.

Creative people tend to treat time like a huge pie that can be sliced into an infinite number of pieces. To them, time is always expendable. As long as they are having fun, there is always enough time. They keep adding one thing after another and  pretty soon, they have trouble being on time or meeting deadlines. And then they procrastinate because getting down to details is not fun. It’s not surprising that so many creative people feel stuck.

The good news is that just because someone treats time in this way doesn’t mean they are unable to change. I’ve seen people turn around and completely shift how they organize their time when they realized that the key to their success was in their hands.

What it takes is a commitment to want to change and the work that is required to make it happen.

Managing time may feel like hard work. And sometimes it is. It can feel unnatural, restrictive and limiting. But the outcome is worth it. I promise you more powerful results, better relationships and deeper fulfillment from every day of your life.

Your mentoring challenge: For the next thirty days, become one with your calendar. Be on time to everything and keep your commitments to yourself and others for thirty days. If you are unable to keep a time commitment, honor it. Do whatever it takes to make it right.

Peleg Top will be speaking at the VMA Design Conference on June 14. Join us for an inspired day.

Say yes to the mess.


We all go through periods in life when things are a bit of a mess.

When I say “mess”, I don’t mean the mess you’d see on a typical reality show where people’s lives are totally out of control.

The mess I refer to is the time when we go through significant changes.  When we lose what appears to be our “everything” and we don’t know what to do next.

For some it could be a loss of a job or a major client. For some it could be a loss of a relationship. Whatever the mess is, it is generally filled with fear of the unknown, self doubt and worry.

How you manage yourself inside this mess depends a lot on your inner strength and your ability to cope with the unknown. If you are not trained in how to handle anxiety, how to live with ambiguity, and welcome patience — you won’t be able to flee from this terrible “cloud of unknowing.”

This space is often referred to as a “liminal space”. The in-between space. Where you’ve left the tried and true and haven’t yet been able to replace it with anything else. When you are between your old comfort zone and the newness of what’s to come.

The liminal space is where transformation takes place.

When we learn to allow this space to exist, we can experience tremendous self growth.

But most of us are afraid of this space. We avoid it.

We compromise our lives, our relationships, and the things that really matter to us just so we don’t have to go through the pain of living in the unknown.

The liminal space is a waiting space. It can actually be the most important time in your life if you allow it to be. This space has power and gifts.

Our life can seem like a mess during this time, but if we simply say yes to this mess, if we allow ourselves to be just a bit out of control of needing to know how things will resolve, we can tap into deeper inner wisdom.

I suspect I’ve become an expert at living in this liminal space.

I’ve experienced it twice in my life. First, when I decided to sell my design firm ten years ago, not having any idea what I wanted to do next. And then more recently, a divorce that prompted a two year journey around the world where I went soul searching for who I wanted to become.

As romantic as traveling the world may sound to you, this space was not an easy place for me to live in. It was hard, dark, and often times, a lonely space. I had to allow myself to be drawn out of “business as usual” and remain patiently on the “threshold”.

I’m the kind of guy that is used to being in control of his life. The master of his own destiny. And here I was traveling from country to country, having to give up control of knowing what’s going to happen next. There were days where I had no idea where I would be sleeping next or how I would be getting to my next destination.

But as hard as some of those days and nights were, I had faith. I knew that being inside this space, allowing the mystery to unfold, would only lead me to where I am supposed to be.

I knew this because I know the value of deep inner work.

That’s why I kept saying yes to the mess.

I said yes to healing my grief, yes to facing my fixations, and yes to knowing my shadows, all of which I avoided for so many years.

And the results?

Miracles. My life is in the best place it has ever been and my work is feeling more powerful than ever.

A liminal space is unavoidable. And often times, we aren’t aware that we are in it. However,  if you are willing to wait and not run away from facing your mess, I can promise you that the inner work you will do during this time will transform your life and lead you to a bigger, better place.

Photo: Santa Fe Sky © 2014 Peleg Top 

Peleg Top

Peleg Top will be sharing his valuable insights at the VMA Design Conference on June 14.  If you’d like to learn more about Peleg, check him out here.

The Unnecessary Fragmentation of Design Jobs

Photo by Sanwal Deen

Hey there, tech designer person. Have you noticed the increasing number of vague specializations we’ve invented for ourselves?

Here are a few I grabbed from a job board 10 minutes ago.

UX Designer
UX/UI Designer
UI Designer
Graphic Designer (UX & UI focus)
Visual Designer
Digital Designer
Product Designer
Presentation Designer
Front End Designer
Web Designer

Bleh. What’s the difference between UX and UX/UI and UI? Isn’t Product also UX/UI? Isn’t a Front End a UI? What’s a Graphic Designer with UX & UI Focus? And isn’t all of this Visual/Digital design?

For an outsider, the differences are extremely subtle. I’ve been talking to a lot of industry newcomers lately, and they’re almost unanimously confused. They’re struggling to gain the right experience and make portfolios to match our foggy job definitions.

Even worse, the companies hiring seem equally puzzled. One designer told me he took a UX job at a startup, and then his new boss asked him to explain what UX is about — after he had already been hired to do it!


This must be happening because everyone can barely keep up with the demand for design work. Companies are racing to fill seats and execute hastily-defined design processes without bothering to question if it’s all necessary for their particular business.

If your company does that, you might find yourself in a game of Designer Hot Potato like this one:

  • Bob’s good at customer research, so he’s on UX. He’ll make some personas and get a bunch of post-it notes on the wall right away.
  • Then we’ll get everyone together to look at the post-its and move them around.
  • Then we’ll write down ideas and ask Natalie to make wireframes. She’s our UX/UI person.
  • Then she’ll hand those over to Beth, our UI designer, who’s good at turning wireframes into a high fidelity UI mockup.
  • Then Beth will hand that over to Steven, our Front End person, to make a prototype.
  • Then we’ll try it to figure out what we did wrong, and check back with Bob on the post-its again. TO THE POST-ITS!!!

This is surely good for 3M’s office supplies revenue, but as a creative process it sounds painful to me.

I’ve never had a job quite like that.

Before I joined Basecamp, I was always a lone wolf — the only designery person at a small business or government org—so I had to figure everything out myself. I had to talk to people, learn about the problems they were having, come up with ideas, create a good-looking solution, write words, and build the UI piece of the final product.

It was tough, and it took years of practice to become competent at any of it. But I loved the diversity of the work and the exciting potential for new discoveries.

Recently John Maeda’s Design in Tech Report for 2017 suggested a name for my kind of role: Computational Designer.

These computational designers exist in a hazy middle ground — not quite pure engineers, not quite pure designers — but their hybrid status is increasingly attractive to technology companies. …The most successful designers will be those who can work with intangible materials — code, words, and voice.
(via WIRED)

I dig this idea, but I don’t think we even need the word “Computational.” I think the software industry has been overthinking this, and what John describes is just Design.

Design (with a capital D)

I believe Design requires a holistic grasp of problems, potential, and materials.

If you’re only focused on examining problems, you’re not empowered to dream up the proper solutions.

If you’re only dreaming up what you could do, you’re not close enough to the ground-level truth.

If you’re only working on the nitty gritty implementation, you know about the what but not a lot about the why.

A capital-D Designer is comfortable working organically across all of that, without needing to slice it up into separate little steps and responsibilities.

This is possible in the real world

That’s exactly how we work at Basecamp. We skip most of the formal process stuff, and our Designers do everything: writing, visuals, code, project management, whatever it takes.

We’re living proof that this approach works well. We support hundreds of thousands of customers, plus multiple platforms and products, with a design team of 10 people.

We pull that off specifically because we don’t assign one designer to UX, and another to UI, and another to writing, and another to code.

Think this sounds too hard? Like there’s no way you could possibly be good at all of that?

Take a step back for a second. We’re only talking about making software.

Yes it’s hard…but in the grand scheme of things it’s not THAT hard.

If you’re not convinced, take a look at Art. Lebedev Studio:

Founded in Moscow in 1995, Art. Lebedev Studio is the only design company in the world offering product design, city and environmental design, graphic design, websites, interfaces, packaging, typeface design, custom patterns and book publishing under one roof.

Damn, that’s a lot of stuff! Projects across mediums, genres, industries, you name it. No artificial limits on anything. Inventing things using whatever materials and means necessary.

Some of Art Lebedev’s recent work

And that’s not even a new idea. Now look at master Designer Raymond Loewy, born in 1893:

Raymond Loewy (November 5, 1893 —July 14, 1986) was an industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries.

Among his designs were the Shell, Exxon, TWA and BP logos, the Greyhound bus, the Coca-Cola bottle, the Lucky Strike package, Coldspot refrigerators, Studebaker cars, and the Air Force One airplane. He was involved with numerous railroad and locomotive designs. His career spanned seven decades.

Some of Raymond’s logos

A seven decade career making not just logos and products, but planes, trains, and automobiles too! Here’s Raymond, by the way:

Raymond Loewy, one hell of a cool Designer.

So if Art Lebedev’s shop can do all that, and Raymond Loewy could do what he did, why are we so insufferably particular about boxing ourselves into tiny little specialties just to make websites and apps?

Imagine if we stopped doing that, and tossed out our process assumptions and self-defeating arguments about what should be one person’s responsibility versus someone else’s.

Maybe we could all gain that magical holistic understanding, and grow to become Computational Designers. Or even just Designers.

You can make it happen

If you like this notion, try treating your career like your most important project. Be curious and restless. Aim to be constantly learning and trying new stuff without limits. Find a company or a work environment that lets you take a shot at everything you want to do (they’re out there!)…or invent your own little niche if you can’t find that.

This may not be the easiest career path to travel. It’s almost certainly not. But I guarantee you’ll enjoy the ride—especially since you’ve designed it yourself.

 Go to the profile of Jonas Downey

How Landing Pages, Ad Campaigns, and Marketing Interact in Business

This article originally appeared in Online Marketing.

Stigma to Sophisticated: Entering The Renaissance of Cannabis Design

By Kate Shay, Creative Director.

Working in the cannabis industry right now is like being a winemaker at the end of Prohibition. But with everything moving so quickly, sometimes it’s hard to take a step back and see the bigger picture—yes, it’s all very exciting, but it’s also imperative we educate ourselves on this rapidly-evolving industry and design for the future, not just the present.

That’s why we never stop asking questions: Who will be stepping through dispensary doors in 6 months versus 2 or 3 years? How educated will they be when it comes to the science of cannabis, and how can we make it more approachable for newer consumers without alienating more sophisticated ones? What new laws are currently in the works that will affect packaging in a year’s time? Lots of questions, many answers, all of which are important in determining whether or not your brand lands on its feet.


We’ve blown right by the transactional experience and have moved into a full-on cannabis lifestyle here in San Francisco, one of many cities leading the way in cannabis culture. Dispensaries don’t just offer cannabis products, but also have vape lounges, massages, dieticians, yoga classes and meet-up groups for outdoor activities like hiking and kayaking. They’re also winning awards for interior architecture and design as they transform from daily chore to destination, and buyers are getting increasingly selective—because they can be.


As we leave stoner culture behind, we also say goodbye to its design. Gone are the tie-dyes and smiley faces of the past as we welcome rich visuals, materials and colors that inspire a boutique experience. The unboxing experience will rival the importance of the product itself as cannabis products echo lifestyle brands. Additionally, as new laws take effect regarding safety and regulation of cannabis, packaging itself will need to be updated to meet the new requirements—the further we can get ahead of these laws, the less holdup you’ll have getting your product to market. Additionally, cannabis products are coming out from behind the counter and are now being displayed on shelves, giving buyers more power to choose based on first impressions instead of solely on budtender recommendations.

Delivery systems and other online ordering services are also gaining popularity quickly, and many more are sure to follow. Websites, apps and other digital expressions of the brand will need to meet the new industry standard; user experiences will need to be intuitive and attractive. Since the base product is so similar from one product to the next, consumers are now making their purchasing decisions based on brand experience and storytelling, so it’s imperative to define your messaging, identity and design systems to cater to this more discerning audience.


As the industry booms and more entrepreneurs enter the market, the consumer has more to choose from every day. Sure, you can still get flowers, pre-rolls and edibles, but they now come in single-origin varieties and a plethora of dosages. Timid, or intimidated, consumers can microdose with products available as low as 2.5mg of THC or CBD, while more experienced users can fine-tune their high with amazingly accurate hybrids.

As women start dominating the industry (and not just as a consumer base), female-centric products are also showing up on shelves. New luxury products are emerging every day: non-psychoactive topical ointments for pain, preloaded single-use vape pens that match your rose gold iPhone, incredible healing creams for your skin, sparkling sodas, sensual massage oil, low-dose artisanal caramels. You get the idea. Messaging and design are extremely helpful in aiding consumers “weed” through all these choices and understand their purchases.


In researching the current state of the industry, a few trends rose to the top for us in regards to naming and identity:

  • High end consumption means stoner slang has evolved into supermarket-friendly names.
  • We have a new generation and mix of consumers—both first-time buyers and previous users, men and women.
  • Consumers now want to know where the strain came from, the way they want to know if their wine came from Sonoma or Napa.
  • Mood-tailored products—weed is no longer just about getting high. It helps with everyday stress and ailments or eases you into a certain mood, and some brands are even adding other botanicals to aid in this. Also, because newer consumers aren’t as familiar with dosages and strains, products are being classified by the desired enhanced/altered state rather than confusing or overwhelming medical and scientific terminology.
  • As consumers become more sophisticated, they’ll be looking for a language around the use of cannabis—and now is the time to create it. Incorporating the language into your brand’s design system will keep users feeling both accomplished and educated as they learn it over time, giving them more confidence to experiment.


As we continue to create new brands and products in this very exciting industry, it will definitely behoove us to keep ourselves educated; a lot happens when you cross the chasm from black market to billion dollar industry. Let’s remember to speak to consumers in the way they want to be spoken to—in both messaging and design—and always try to see what’s coming around the next corner. With the many twists and turns we’ve already seen with cannabis products, laws, consumers and services, we’re sure to see a few more in the coming years…and it will pay to stay a few steps ahead of competitors.


This article was submitted by Noise 13’s Noisewire. Founder and CCO Dava Guthmiller will be presenting at the VMA Design Conference on June 14 in San Francisco.

8 Sketch Tricks That Will Increase Your Productivity

Time is such a precious commodity that it’s actually worth spending some of it learning techniques that’ll make you more efficient in the long run.

And if you work in Sketch (if you don’t, it’s easy to learn—do it here), it’s absolutely worth your time to learn these 8 Sketch tricks. They have to do with various functions, like using keyboard shortcuts instead of UI menus, changing properties of objects with more precision, moving objects, and adjusting default settings.

Let’s go!

Set up keyboard shortcuts in Sketch

Yeah, we’re talking about shaving off a few extra seconds by using shortcuts. But remember that seconds add up to minutes, and those minutes eventually add up to hours.

Besides, isn’t it aggravating when you can’t do something quickly?

Here’s a real-life example—the most frequently used tool from the Insert menu (creating a rectangle).

Sketch tricks

0.5 secs—with keyboard shortcuts.

Sketch tricks

3.5 secs—without keyboard shortcuts.

Allow me to reiterate: 0.5 seconds versus 3.5 seconds. This means an 85% decrease in time spent on drawing a simple rectangle. Pretty significant, considering the number of rectangles you probably need to draw for any project.

For all available shortcuts, check out Sketch documentation.

Use to move objects with precision is a free Sketch plugin that allows you to move objects with keyboard arrows and adjust the magnitude of the vector of movement. You don’t have to shift objects around by the default 10 pixels with each press of a button—this plugin lets you choose how far they’ll go.

Related: 3 Sketch mistakes for a rough developer handoff

Also, pressing Shift + arrow will result in a nice, big nudge for when you need to speed things up a bit. This means you won’t have to adjust your setting every 5 seconds.

Use arrow keys to edit by 0.1, 1, or 10 pixels

As you likely know, it’s fairly easy to adjust any given property in Sketch. But you can squeeze more functionality out of these up/down arrows than just +1 / -1 changes.

Hold down the Shift or Alt key to increase or reduce the shifting increments. It’s especially useful when creating illustrations, icons, and various other elements with irregular shapes.

This will allow you to change properties by, for example, 0.5 or 0.1 pixels. You adjust the increments by 0.1 pixels every time you use Alt + up/down arrow. Shift, on the other hand, allows you to change the increment by 10 pixels.

Be careful with the smaller increments. If you start shifting the elements of your design around by 0.1 or 0.3 pixels, for example, you’ll no longer achieve a “pixel-perfect” look. It’s a good tool for illustrations, though. Also, 0.5 pixel adjustments will help you with lines in HDPI displays.

Resize objects using the keyboard

It’s safe to assume that resizing objects is something you do often. It can be a pain, though, no matter how many times you’ve done it, since using the mouse isn’t great for precision.

What if I told you there’s a better option?

Select an object and press Cmd + arrow to change its size. In this case, just like in the previous one, holding down the shift key will increase the increment. This will help you change objects’ dimensions either smoothly and precisely, or quickly.

Move shapes while you draw them

You know that “ugh” feeling when you start drawing an object and realize a split-second later that you’ll have to move it right away, because it’s just a few pixels off to the left? Say goodbye to it, because you may never feel it again.

It’s possible to move an object around while you’re drawing it. Hold down the spacebar to position the shape just like you want it.

That’s another few seconds saved.

Sketch tricks

Separate duplicates by a fixed distance

In Sketch, you’ll often want to duplicate a bunch of objects and put them at equal distance from each other.

Not much to ask for—and a huge time saver, right?

The flow is super easy:

  1. Make an initial duplicate of your object using Alt + drag
  2. Use Cmd + D to make another duplicate at the same distance as the one you just created in the first step
  3. Profit

Related: Designing icons in Sketch

Change object opacity with one button

Once again, the mouse turns out to be too imprecise.

Luckily, you don’t have to depend on it for changing object opacity. Just select an object and type “1” for 10% opacity, “2” for 20%, “25” for 25%, “00” for 100%, and so on.

Seriously, it’s that simple.

It’s faster and more precise to use the keyboard rather than the mouse-operated slider. Normally, you’d move the slider back and forth until you find the right opacity level, but it’s a bit uncomfortable since the slider is too small. Plus, using the keyboard is the easiest way to change the opacity of multiple selected objects at the same time.

You can also press Cmd + Shift + H to hide an object, which can be very convenient.

Change the style for new shapes

If you always find yourself getting rid of the border from your newly created shape in Sketch, you should consider changing the default style for new objects. Yes, you can do that.

Create any shape and adjust its style to what you like (or need for a particular project), then set it as your default by going to Edit -> Set Style as Default.

Now you won’t have to fix every object you draw—and changing the setting for a new batch of objects should be a breeze.

Wrapping up

I’ve shown you 8 time-saving Sketch tricks—how to create objects with keyboard shortcuts, adjust the stepping of various tools (e.g., use the keyboard for greater precision, and change Sketch’s sometimes-annoying default settings.

Armed with this knowledge, you should be able to reduce the time you spend on mechanical, uninteresting work and focus on what’s important: good product design.


Jarek Ceborski
Jarek is a Product Designer at Netguru. Jarek’s core interest as a designer are “ideas and their implementation.” He likes to boil things down to their fundamental truths. He has 6+ years of experience in design across several fields: architecture, product, branding, UI/UX for both web and mobile, and photography. Jarek is comfortable when working independently or in a team. He has founded and run 2 startups, so he understands the kinds of problems his clients face every day. When not designing or making things up, he’s probably brewing an espresso or out riding his bike.

This article originally appeared on InVision.

Radical Modernism’s Father Figure

Dan Friedman (1945 -1995), the father of “Radical Modernism,” wrote: “We should return to a belief in a radical spirit-the idea that design is something that can help improve society and people’s condition.” It is also the underscore of “Dan Friedman: Radical Modernist,” a new exhibition at the Chicago Design Museum from April 28-Aug. 12. Curated by Friedman himself prior to his death in 1995, the exhibit reflects his kaleidoscopic career, such as his influential New Wave typography, pieces of eccentric furniture, experimental sculptural installations, found art exploring American and street culture that rejects corporate style yet reaffirms the 20th-century tenets of Modernism.






Friedman pioneered the American Radical Modernist movement in the ’80s and ’90s, working alongside contemporaries like Keith Haring, Jean-Michel Basquiat and Jeff Koons. His work broke established boundaries between design disciplines. He pioneered the New Wave typography in America and differentiated his design from the formal structures of Modernism. Prior to its current incarnation, Friedman created the iconic Citibank logo, used by the bank from 1976 to 2001. He later joined the Pentagram design firm. His Radical Modernist agenda (which included the design of his own home, pictured below) is 20 years old, but feels as fresh as the day he coined the term.








The Chicago Design Museum is located at 108 N. State St., 3rd Floor, Chicago. “Dan Friedman: Radical Modernist” continues to be exhibited by Friedman’s brother Ken Friedman, with the curatorial assistance of Chris and Esther Pullman, Mara Holt Skov and Steven Skov Holt.

This article originally appeared in the Daily Heller

Go On Exciting Adventures With These Time Travel Posters


Everybody loves a good travel poster, especially if they’re for far off destinations that we wish we could visit. These time travel destination posters are no different. The Timescape Series takes you on a visual time traveling journey where you can visit the Jurassic age and roam around with dinosaurs, try your hand at poker in the old wild west,  and even check out Earth’s settlement on Jupiter’s moon Europa.

The posters were designed to look like the vintage travel posters that became popular during the early 20th century. These posters were used to not only advertise travel destinations, but hotels, airlines, and other travel companies used them to visually represent themselves during the “Golden Age of Travel.”

These time travel posters take design cues from the vintage travel posters but incorporate a little technological twist in the way of GIFs. Each poster features bold and vibrant colors giving them a mid-century modern feel that is found in posters from the 50s. They re-romanticize the idea of travel and offer up a playful take on what travel could be like if time traveling were possible.

Check out the posters below:

Jurassic Age

Time Travel Posters: Jurassic Age

“The biggest animals the world has ever known roamed the Earth 150 million years ago. From being trodden underfoot by a Brachiosaurus to being eaten alive by a vicious 40-foot long Allosaurus, danger is everywhere! You’ll want to keep your foot on the gas as you safari through the Jurassic Age.”

Ice Age

Time Travel Posters: Ice Age

“The last Ice Age peaked 21,000 years ago giving every hill and mountain off-piste potential. The land roamed with giants, from the Saber Toothed Tiger to the Woolly Mammoth. So strap on your skis and set your goggles straight, you’re about to witness nature at one of its most extremes.”


Time Travel Posters: Neanderthals

“The Cueva de El Castillo in Spain is home to the oldest known cave paintings in the world. But rather than marvel at today’s remains, why not travel back 41,000 years and take an art class with the Neanderthals? Paint (natural earth pigments) will be provided by your hosts.”

Markets of Pompeii

Time Travel Posters: Markets of Pompeii

“Two thousand years ago, the ‘Marcellum’ of Pompeii was a thriving marketplace. Foodies will love the authentic Roman Empire bustle as your haggle for figs and olives, and hang around for a sacrificial feast in the evening. But be sure to get out of there by 79AD—Mount Vesuvius is about to blow!”

Old Wild West

Time Travel Posters: Old Wild West

“Bannack, Montana at the peak of the gold rush: the quintessential wild west town, complete with saloons, blacksmiths and a corrupt sheriff. You can make it big if you stay lucky in 1860s Bannack—with all those gamblers and bandits, it makes an ideal setting for your Stag or Hen party.”


Time Travel Posters: Atlantis

“Traveling back through time is easy. Finding your way to the lost city of Atlantis is a different cast. If you can figure out where it is, you’ll know for sure when you visit the ivory and gold pillars of the Temple of Poseidon.”


Time Travel Posters: Europa

“Jupiter’s sixth-closest moon has good potential for sustaining life. If NASA’s Human Outer Planets Exploration program takes place in the 2040s as hoped, there could be good infrastructure for space and time tourism by the year 2117. Imagine sipping on your morning tea, watching Jupiter rise over you—spectacular!”

 This article originally appeared in Visual News.

3 Emerging Trends Carrying the Hospitality Industry Forward in 2017

Impactful innovation in an industry like hospitality goes a long way when integrated properly. While hotels and resorts might have been slow to evolve over the years, they have made up for it in strides recently as this sector has quickly been able to adapt and integrate new trends into their offerings.

With new hospitality services like AirBNB, HomeAway and Jetsetter continuing to disrupt the industry, growth towards individual customization and bespoke travel experiences have started to emerge as their own trends helping to drive the industry forward. Well-known hoteliers like Hilton and Marriott have begun exploring the idea of creating unique and meaningful travel experiences by launching sub-brands specifically tailored to respond to the needs of an evolving customer base. Historically, customization and exemplary service were something reserved only for high-end, concierge travel. It is now much more accessible to the everyday jet setter as brands continue to observe marketplace trends and grow.

While there are many big trends noticeable in the hospitality industry, here are a few we’re seeing as the biggest game-changers of 2017.


As the world continues to grow aware of global warming and other environmental hot-topics, hotels should be educating their visitors on the virtues of sustainability. Commonly known as eco-tourism, the concept is based around recreational and educational travel in eco-sensitive areas that helps promote and protect the harmony of the local environment. An added benefit is that eco-tourism also helps stimulate local economies. In economically depressed parts of the world, it offers employment to locals and gives them the job skills they need to provide for their families.

Eco-tourism also opens up opportunities for small investors and puts focus on protecting biological resources. This is usually accomplished by a joint effort between the local communities and the hotels. Cooperation between the two enables production and refinement of renewable energy sources while reducing local pollution and lowering the carbon footprint. Green energy reduces pollution and carbon emissions. It is also more affordable, and when used in the hotel industry, it will help minimize costs and improve profitability.

  • Hotels With A Heart: Why Bouteco Will Be The Only Way To Travel Soon – Link
  • Travel Sustainably and Support Eco-tourism – Link
  • Travelling Green: The World’s Top Eco-Friendly Hotels – Link


Studies have shown that the young people who travel tend to choose hotels that offer well equipped gyms and workout centers—they do not want their vacation to get in the way of their healthy lifestyle. As such, hotels have begun investing in state of the art gym equipment as well as personal trainers to help the guests keep fit while on vacation.

As a way of encouraging an active lifestyle for their guests, more and more hotels are now offering yoga classes as well as placing fitness related materials in individual guest rooms. These materials are designed to encourage the guests to step out of the rooms and explore areas of interest in the neighborhood.

Young people also seek out healthier food choices when on vacation. Hotels have begun catering to this need by offering better quality food and drinks from organic, sustainable farms. This showcases the hotels dedication to health and wellness as well as enhances the visitor experience.

  • 8 of the best wellness travel trends: How hotels and guests are meeting halfway – Link
  • As fitness and wellness become top priority for travelers, hotels embracing new trends – Link
  • Canyon Ranch CEO committed to the future – Link


VR, or Virtual Reality, is the use of computer technology to create a simulated environment in which the user can experience a locale or place without actually having to travel there. Users are fully immersed and are able to interact with 3D worlds.Some experts are predicting it will revolutionize and transform the hospitality industry. Hotels are now experimenting with a technology called “VR Postcards” which allows their guests to explore amazing locals like never before. The VR technology allows guests to take a virtual tour of the areas they might be interested in visiting.

Travel agencies are also taking advantage of VR and using it when creating an itinerary with their clients.  It allows their clients to virtually visit areas of interest and has been shown to help increase sales. Having the sensation of virtually being in an area is much more persuasive than looking at a color brochure of the same area. Hotel guests may get disappointed when they check into their rooms upon realizing that they do not meet their expectations. Virtual reality takes them on a walk-through before they make their booking, so they can then intelligently choose a room that meets their expectations which will ensure a comfortable and enjoyable stay. Some individuals may not be able to travel because of reasons such as disability, advanced age, or poor health. Virtual reality can help these people see a local attraction they might not otherwise be able to see. It affords the experience of the locale without the hassle or aggravation that would inhibit their visit.

The hospitality industry is currently undergoing major changes. In 2017, it’s all about the environment, health and technology. As the baby boomer generation gets older (and starts to travel less due to age and health restrictions), the youth and young adults of today are seeking a hotel experience that is more in line with their personal beliefs and lifestyles. Hotels that take advantage of these trends will continue to see massive growth and popularity.

  • How Virtual Reality Will Revolutionize the Hospitality Industry – Link
  • Emerging Technology in Travel – Link
  • How Virtual Reality Is About to Transform the Travel Industry – Link
Dava Guthmiller of Noise 13  will be presenting at the VMA Design Conference in June 14.

Neenah and Design Army Reinvent CLASSIC® Papers Portfolio


Neenah has just released its long-awaited CLASSIC® Papers portfolio. When CLASSIC® was first launched in 1962, it instantly became a market favorite. Now it’s bigger, bolder, and more colorful than ever. This significant brand refresh, more than a year in the making, includes eight new timeless colors and two new, high-touch textures, all showcased in a new, 3-volume swatchbook set and a new promotion.



Design Army, the creative firm that partnered with Neenah to curate, reorganize and rebrand the CLASSIC®Brands produced this video, Making of aCLASSIC®: Behind the Scenes, to take viewers through the process of developing the new CLASSIC® Papers colors and textures, the thoughts behind the swatchbook reorganization, plus an inside look at the development.



The eight new CLASSIC® colors are Imperial Red, Cobalt, Military, Aubergine, Chambray, Cool Gray, Cadet Gray, and Bare White (not shown).


New Imperial Red is a color that refuses to be ignored.

Pum Lefebure, Design Army’s Co-Founder & Chief Creative Officer said, “The choice of color is really an emotional decision. Every designer has different tastes. If I look at a color and I’m not inspired, I’m not going to use it. We had to think about who would be using the colors we created, and what the colors will be used for. The colors couldn’t just be cool for this year – they have to also be cool next year, and the next. Every single color in the CLASSIC® palette tells its own story, but they also work well together.”

New Cobalt is a punchy, sophisticated color that’s both trendy and classic.

The new colors in the collection were inspired by feedback Neenah heard from designers and printers during nationwide, in-person research. Neenah Senior Brand Manager, Kathy Kemps says, “Designers were looking for new, fresh grays, so we created two beautiful shades. Though they like the Patriot blue that’s in the line, they were looking for a brighter, more exciting blue, so we created Cobalt. This new palette is meant to be classic and timeless, and provide designers everything they need to be inspired to create.” The portfolio now includes 36 beautiful colors across the nine CLASSIC® Brands.

The newly refreshed line is simplified and organized into three swatchbooks: CLASSIC CREST®, CLASSIC® Linen, and CLASSIC® Textures. The latter includes the two new branded textures, CLASSIC® Woodgrain and CLASSIC®Techweave, in addition to the brand’s staples, CLASSIC® Laid, CLASSIC COLUMNS®, CLASSIC® Stipple.




The new CLASSIC® Woodgrain texture provides an environmental aesthetic to any project. It’s appealing surface has all of the appeal of wood, with none of the limitations.




CLASSIC® Techweave was developed to fill a void in the market for a texture that represented the technology industry. This new texture is high-touch meets high-tech. “I really like the geometric shapes in the CLASSIC®Techweave texture, because it feels very techy but at the same time, it makes me thing of textiles. It has both elements. The naming of this texture was important. We wanted it to be thought of as ideal for technology products, but also for things like catalogs and ads for high-tech sports brands,” said Lefebure.




The new, oversized Think CLASSIC® Papers promotion (10.5 x 11) showcases the complete portfolio with 64 pages (some of which you’ve seen above) filled with design, art, photography, typography, digital printing, embossing, foil stamping, metallic inks, die cuts, and French folds.


Each stop-and-stare page showcases a different piece of artwork, produced with a different production technique.


New Aubergine is a dark, rich neutral that coordinates well and enhances other colors.
New Military is a complex color that can adapt to become earthy or really chic.


Of course, with the addition of new colors and textures are more digital choices, more duplexes and more envelopes.

The result of the work: the most comprehensive, single-grade refresh Neenah has ever undertaken, with a modern palette of colors and textures that are bold, fresh, and classically timeless.

“We worked hard to create a collection of papers that would remain fresh and act as a foundation for beautiful projects. We hope the new CLASSIC® Papers will continue to inspire designers,” said Kemps.

This article originally appeared in GDUSA.