Raise a Glass: 16 Award-Winning Beer Packaging Designs


So sit back, crack open your favorite brew and explore some of these great beer labels and cans. The designs were selected from among the winners of the 2017 International Design Awards (which you can also check out in the latest issue of HOW Magazine) and the PRINT Regional Design Annual (Don’t miss the deadline April 3!).

1. 11 Below Brewing


Design Firm Caliber Creative, Dallas; www.calibercreative.com | Creative Team Brandon Murphy, Bret Sano, art directors; Kaitlyn Canfield, designer/copywriter; Kevin Johnson, designer/illustrator; Elena Chudoba, illustrator; Karie Scuiller, account manager | Client 11 Below Brewing | DetailsAnyone could tell you that the 11 Below Brewing team is infectiously silly—something that Caliber couldn’t help but embrace in their approach to the can designs.

2. CBC 20th Anniversary Rebrand


KLP Designs, Apex, NC; www.klpdesigns.com: Karen Manganillo (creative director/art director/designer), Chris Emerson (illustrator); Carolina Brewing Company (client)

3. Goose Island, Bourbon County Stout


Design Firm VSA Partners, Chicago; www.vsapartners.com | Creative Team Dan Knuckey, Josh Witherspoon, creative directors; Denny Liu, Ian Koenig, Carrie Richardson, designers; Tim White, copywriter | Client Goose Island Beer Company | Details A specially designed neck label with a flaglike tab stakes claim to Goose Island’s pioneering of barrel-aged beers.

4. Indeed Brewing Company Packaging



Design Firm Duffy, Minneapolis; www.duffy.com | Creative Team Joe Duffy, Alan Leusink, creative directors; Cody Petts, designer; Chuck U, illustrator | Client Indeed Brewing Co. | Details Duffy gave the existing identity a refresh, making sure Indeed was seated at the top of the brand food chain while still cheering on the individuality of the beer found inside.

5. L’Espace Public


Design Firm Écorce, Montreal; www.ecorce.ca | Creative Team Karl-Frédéric Anctil , creative director; Xavier Coulombe-Murray, art director; Rafik Andraos, production designer; Sann Sava, Charles Paquin, copywriters; Julie Poulin, artistic director | Client L’Espace Public | Details The microbrewery’s new brand image needed to represent all five master brewers, incorporating their passion for beer and pride in the Montreal district in which they are based.

6. Second Self Packaging Design



Adrenaline, Atlanta; www.adrenalineshot.com: Gina Bleedorn (creative director), Tex Grubbs (art director/designer); Second Self Brewery (client)

7. 3 Floyds Yum Yum Beer Packaging



Zimmer-Design, Louisville, KY; www.zimmer-design.com: Jim Zimmer (creative director/art director/designer), Jessica Zimmer (creative director/art director), Conor Nolan (illustrator); 3 Floyds Brewing Co. (client)

8. Cans for 11 Below Brewing Co.


Caliber Creative, Dallas; www.calibercreative.com: Bret Sano, Brandon Murphy (creative directors), Elena Chudoba, Kevin Johnson, Kaitlyn Canfield, Justin King (designers), Karie Scuiller (account manager); 11 Below Brewing Company (client)

9. The Collective Brewing Project Brett Series

HyperFocal: 0

Design Firm Caliber Creative, Dallas; www.calibercreative.com | Creative Team Brandon Murphy, art director/designer/illustrator; Bret Sano, art director; Karie Scuiller, account manager | Printer SixB Labels | Client The Collective Brewing Project | Details The Collective Brewing Project is a self-proclaimed “Frankenmonster” of a brewery in Fort Worth, TX.

10. Flagship Beer Packaging


Design Firm CVD, New Windsor, NY; www.craigvalentinodesign.com | Creative Team Craig Valentino, designer | Client Mill House Brewing Co. | Details Mill House Brewing Co. wanted to convey its brewing philosophy of “art + science” in the design, which supports the idea that the makers are not only creative in their brewing process, but also scientific in their approach.

11. Reasonably Corrupt Can Packaging


DeRouen & Co., Austin, TX; www.derouenco.com: Derrit DeRouen (creative director/art director/designer), Justin Helton, Status Serigraph (illustration); Great Raft Brewing (client)

12. Braxton Brewing Co


Neltner Small Batch, Camp Springs, KY; www.neltnersmallbatch.com: Keith Neltner (creative director/art director/designer/illustrator), Jeff Chambers (writer); Braxton Brewing Company

13. Richard Linklater’s Everybody Wants Some Beer


Helms Workshop, Austin, TX; www.helmsworkshop.com: Christian Helms (creative director/art director), Lauren Dickens, Drew Lakin, Alana Lyons (designers); Alamo Drafthouse, Austin Beerworks (clients)

14. Chapman’s Beer



Cue Inc., Minneapolis; www.designcue.com: Alan Colvin (creative director), Nick Brue (art director/designer); Cue Inc. (client)

15. Ron Foth Advertising Beer Labels


Ron Foth Advertising, Columbus, OH; www.ronfoth.com: Ron Foth Jr., David Henthorne (creative directors), Nikki Murray, Gene Roy (art directors/designers); Ron Foth Advertising (client)

16. Untamed Brewery


Larry Fulcher, Kansas City, MO; www.larryfulcher.com: Larry Fulcher (creative director/art director/designer); Untamed Brewery (client)

This article originally appeared in HowDesign.

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