Overlap—The Surprising Intersection Between Story, Branding, and UX Design
How do you tell your story? What are story formulas? How can you unlock their power to fuel brands, build better user experiences and elevate your conversation with prospective clients? If people don’t buy what you do, but why you do it, how are you leveraging your story, and what makes you unique, when presenting your work online or in person? After a decade of teaching sequential design, Chris has discovered the secret structure of facilitating strategy, personal branding and tribal marketing through story. Become a better storyteller of your brand and help your clients find their story.
Chris Do is an Emmy award-winning designer, director, strategist, lecturer consultant, and entrepreneur.
He has spent the last two decades running Santa Monica-based, motion-design and branding agency, Blind. His team has worked on TV commercials and music videos for iconic brands such as: Nike, Xbox, Fox Sports, Electronic Arts, Scion, Coldplay, The Gap, NatGeo, Sony, and Honda.
Having taught sequential and main title design for over 15 years at the Art Center College of Design, Chris decided to scale his teaching efforts and founded The Futur, an online content and education platform. He has produced over 400 YouTube videos on subjects around: design, branding, business and UX, and has gained an audience with over 250k subscribers from all over the globe.
He currently serves on the board of directors of the SPJA (Society to Promote Japanese Animation), and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.
His firm’s work, Blind, Inc., has been recognized by national and international organizations such as: the Emmy’s, Effie Gold, Effie, Huffington Post, Lynda.com, Webbie, Communication Arts, London International Awards, One Show, British D&AD, AICP 20, Pictoplasma, How, 72 dpi, L.A. Weekly, Boards, Res 10, Type Director’s Club (20, 22, 23, 26), IDN, Addy Awards, BDA, Create, Stash (2, 12, 22, 24, 35, 43, 65), Creatie Augustus 2010, Motion Design, Asia Image, Brief, 365 AIGA Year In Design 26, Art Director’s Club, Motionographer, New York Festivals, B Brand, Paper, I.D., and Print.