Marina Poropat Joyce is an award winning designer and passionate paper geek who has been marketing, graphic designing, publishing and printing her whole life. She fell in love with design and printing early on, and founded one of the first design-to-print companies in Los Angeles. Her company INTAGLIO won international awards and was ranked as one of the 50 fastest growing print companies in the country, a winner of Inc. Magazine’s Inner City 100 and one of Los Angeles’ top 100 women-owned companies.
She wrote the book “Designing for Print” to explain printing in graphic designer-speak after working with many frustrated designers who wanted to know more. Marina served on the board of the Printing Industries Association of Southern California (PIASC) as a board member and Chairman. Another joy she’s found other than seeing a design come to life in print was driving with her husband from London to Mongolia through 16 countries in a 9,600-mile rally.
About “Designing for Print”
After selling her company in 2010 to pursue other interests she started working full-time on the book that had been sketched out in 2007 when she was asked to speak to UCLA Extension graphic design students. Those students echoed what designer customers had been telling her for years “we aren’t learning this stuff in school.”
After researching all the existing books on the market she set out to write the book the designers needed; a book that wasn’t about print production, a book about designing for print. Adding to her knowledge base with extensive research and fact-checking to make sure all the technological information was current; Marina finished the book in 2017. After deciding that the best way to launch the book into the design community was a Kickstarter campaign, she set out to learn the Kickstarter business model and prepare for the launch by filming a video, etc.
“I wrote this book for graphic designers. Graphic designers are a lot like printers as a market, there’s a lot of variety. Many are self-taught. Some come out of art school. Some come out of technical schools. Some learn in high school. Some are web designers who have to work on print projects. Marketing this book as a textbook through the regular channels would have missed out on a huge segment of working designers who need this knowledge.” She is working to have the book adopted by venerable institutions such as Cal Poly, RIT, Art Center, RISD, etc. but also available to all the self-learners.