The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

The social media world is a fascinating one.

Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat).

The social media tools landscape can be just as fascinating — and robust!

Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. To give you a sense of how amazing the landscape is, here’s a graphic of some of the social media tools available: social media management, listening, analyzing, content creation and more.

And here’s the even crazier part: The graphic (from Buddy Media) is four years old. Imagine how jam-packed it’d be today!

With all these tools to choose from, how can you stay on top of the latest and greatest?

As part of our State of Social Media 2016 campaign, we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017.

Keep reading to see the full list, or click over to the Product Hunt collectionwith all of 2017’s best social media tools and conversations about each of them.

20 Best New Social Media Tools to Try in 2017

1. Quuu

Hand-curated content suggestions for social media sharing

Price: Free or $10/month

Best used for: Content curation

Description: Quuu and its amazing community (of real people, not computers) hand-curate content for you and fill your Buffer queue, making content curation super easy.

2. Panda 5

A smart news reader, powered by integrations

Price: Free or $4.99/month

Best used for: Content curation

Description: Panda 5 (the fifth iteration of the popular news-reading app) helps you speed up your content curation process by allowing you to browse multiple websites at once, integrate with other websites, and pull in RSS feeds of your favorite content.

3. Zest

Share and discover stellar marketing content

Price: Free

Best used for: Content curation

Description: Zest is a new tab extension that helps you discover great marketing articles. All the articles are curated by its community of marketers and manually approved.

4. Yotpo — Curation

Collect Instagram photos from customers and influencers

Price: $299 onwards (for the entire user-generated content marketing platform)

Best used for: Content curation for Instagram

Description: Yotpo makes collecting the best user-generated content and making full use of them for your business really easy. Curation is their latest feature to help you collect and use user-generated Instagram photos (with proper permissions).

5. Refind

The home for the best links on the web

Price: Free

Best used for: Content curation

Description: Refind helps you re-discover the links you have previously saved when you actually need them. Refind can also show you what your friends have saved if you prefer.

6. Adobe Spark

Videos, images and stories made in minutes

Price: Free

Best used for: Content creation

Description: With Adobe Spark, you can create beautiful graphics, web stories, and animated videos in minutes.

7. Rocketium

Transform text & media into stunning videos

Price: Free, $10, and $25

Best used for: Short video creation

Description: Rocketium focuses on creating short videos with overlaid text (think Buzzfeed’s Tasty videos!).

8. Pixabay 2.0

Over 780,000 free high-quality photos and video

Price: Free

Best used for: Finding photos and videos for your content

Description: Pixabay has more than 790,000 free photos, illustrations, vectors, and videos for your use. The Pixabay community contributes more than 1000 new original high-resolution images and videos every day!

9. gifs

Create personalized GIFs in your browser

Price: Free

Best used for: Creating custom GIFs or turning your videos into GIFS

Description: gifs allows you to take any video (Facebook, Twitter, Instagram, YouTube, etc.) and live video (Facebook Live, YouTube Live, Periscope, Twitch, etc.) and quickly turn it into a GIF using its web application.

10. CalendarX

Get a calendar your audience can follow

Price: $7/month, $29/month or $72/month (with a 30-day trial)

Best used for: Live events promotion

Description: CalendarX is a calendar your followers can follow — how meta! Once they follow your calendar, you can push important events to their personal calendar.

11. Rebrandly

Create and share links with your custom domain namePrice: Free or $99/month with advanced analytics

Best used for: Social media branding

Description: Rebrandly is a custom URL shortener for sharing branded links. You can turn long, complex URL into branded and memorable ones.

12. Yala

A bot that knows the best time to share your contentPrice: Free

Best used for: Social media scheduling

Description: Yala is a Slack bot that uses machine learning to determine the best time to post to Twitter and Facebook.

13. PostReach

The easiest way to measure content performance

Price: $10/month or $29/month (with 21-day free trial)

Best used for: Content marketing analysis

Description: PostReach automates content reporting for you. It tells you your key traffic stats, the number of shares and the influencers who shared your content. With 84% of social media marketers also working on content marketing, PostReach can help you with your social media and content marketing reports.

(PostReach is a project by Buffer’s Ashley Read and friends.)

14. Reveal

Manage your Facebook & Instagram ad campaigns from Slack

Price: Free (at the moment for its beta)

Best used for: Paid social media management

Description: Reveal is a Slack bot that brings you your Facebook and Instagram metrics and allows you to manage your ad campaigns from within Slack. It also alerts you when there are significant changes to your ads’ Click-Through Rate (CTR) and Cost-Per-Click (CPC) so that you can react to them immediately.

With 91% of marketers in our recent survey saying that they are investing in Facebook ads, Reveal could be a great tool to stay on top of all the ad campaigns.

15. Ghost Browser

The Productivity Browser for Technology Professionals

Price: Free or up to $8.33 per user per month

Best used for: Social media management of multiple accounts

Description: Ghost Browser allows you to log into any website with multiple accounts from one window. This can be very handy when you manage multiple social media profiles for each of the social media platforms.

16. Engage by Twitter

Grow and understand your Twitter audiences on-the-go

Price: Free

Best used for: Social media listening and engagement

Description: Engage is a standalone app by Twitter to help you manage your Twitter profiles. It allows you to connect with influencers by highlighting important mentions and provides you with more data about your profile and tweets.

17. Snaplytics

Analytics platform for Snapchat

Price: $179 or $299 for the brand’s analytics and $10/day for each active influencer for the influencers’ analytics

Best use for: Influencer marketing

Description: Analytics for Snapchat is very much needed by marketers and influencers since Snapchat does not provide it natively. Snaplytics provides you with all the metrics so that you do not have to collect them manually again. Apart from that, if your brand works with influencers, the platform allows you to track how well the influencers’ snaps are performing.

18. Intellifluence

Intelligent Influencer Marketing

Price: $9/month (with a 14-day free trial) or Entreprise plan

Best used for: Influencer marketing

Description: Intellifluence helps you discover and collaborate with the right influencers for your brand. What makes Intellifluence stand out from other influencer marketing platforms and agencies is that it focuses on key peer level influencers instead of the big names. This makes influencer marketing more viable for small-medium businesses.

19. Waaffle

Aggregate, analyze, and publish content from social media

Price: $9/month per campaign

Best used for: Social media monitoring, curation, and analysis

Description: Waaffle is the tool for making the most of your social media content. With Waaffle, you can aggregate and monitor social media posts from Twitter and Instagram, analyze them and publish the aggregated content.

20. Falcon.io

The social media and customer experience management platform

Price: Pro and Premium plans (pricing not available)

Best used for: Full marketing and customer experience management

Description: Falcon.io is the one tool that helps you with almost all of your marketing efforts. The platform allows you to listen on social, engage with your customers, manage and publish your content, build responsive pages, measure your performance across channels and more! On top of all that, it is also a Customer Relationship Management (CRM) tool.

Bonus: Respond 2

Social customer service software for support teams

From our State of Social Media survey, we found that only 1 in 5 uses social media for customer support. With more customers turning to social media channels for support issues, there’s a great opportunity here to stand out from other businesses. We thought it might be helpful to share the tool which we use at Buffer for social media customer support. It’s none other than… Respond!

We launched Respond earlier this year and the team has been working hard to improve the product. I’m excited to share that Respond 2, a completely redesigned version of the tool, is slowly being rolled out to customers at the moment.

Price: Starting at $49/month for small teams and basic features (Custom pricing is available for larger teams and advanced features.)

Best used for: Social media customer support

Description: Respond 2 is a team inbox for your social customer conversations. It puts all your Twitter and Facebook mentions, direct messages and searches into one simple inbox so that you and your team can quickly respond to your customers and resolve their issues.

Your turn: What are your favorite new tools?

Thanks for making all the way to the end of the post! I hope you have found one or two (or twenty) new tools to add to your daily workflow.

Are there any new social media tools I might have missed out? (I probably have missed quite a few.) I’m curious to hear about your shiny new tools too! Feel free to comment below and I’ll be excited to check them out.

Thank you!

The full version of this post was originally published on the Buffer Social blogon November 16, 2016 by Alfred Lua. The full version includes a section on how to use each of the tools.

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